Founded in 1950, Parah has garnered a cult following that has turned the brand into a world renowned leader in fine lingerie and swimwear.

With a special appreciation for heritage and legacy, Parah is an innovative force in the world of fine lingerie and swimwear. Classic seduction, femininity and glamour are at the heart of each collection, making the woman who wears it feel empowered and beautiful. Enjoy classic seduction by Parah.