Michi is a pioneer of change in women's sportswear by offering optimal performance and luxurious high-end fashion sportswear apparel. As the original innovator of edgy mesh insert and multi-strap sports bras, micromesh paneled performance leggings and activewear cut-outs, Michi's classy fashion forward pieces are an ode to superheroines. All of the collections are designed to empower women to be confident, fearless, unique and ultimately, to live out their dreams.
The utilitarian active lifestyle brand was created in New York in 2010 by founder and creative director, Michelle Watson and is now based in Toronto, with all manufacturing in Canada. Garments are constructed from silky soft, breathable, moisture wicking and durable top performance fabrics yielding from both Italy and Switzerland. Each style line, cutout and mesh insert flatters and fits the body to be supportive yet comfortable with a natural feel.
Michi is designed for the woman who requires high performance clothing so she can perform to the best of her ability. She wants to feel confident and empowered during her workout. Outside the gym, the Michi woman wants to look chic and put together in order to feel comfortable yet confident during her everyday activities.