Born Josephina Almeda Cruz, Josie Natori credits her entrepreneurial nature to the matriarchal society she grew up in, along with the support of her close-knit Filipino family. It seemed like serendipity when the very place she grew up, the place that instilled her with the motivation to become an entrepreneur, was also the inspiration for what turned into a successful lingerie collection; a hand embroidered Filipino blouse. Using an Asian aesthetic, Natori was able to build a distinct lifestyle brand, melding the visual appeals of both the East and the West.
Josie Natori loves her work, but has built her life around more than just success in fashion. She sits on the boards of the Asian Cultural Council, the Orchestra of St. Luke's, the Statue of Liberty-Ellis Island Foundation, Women in Need and the Fashion and Design Council of the Philippines. She has also been honored with multiple prestigious awards.
Natori is a total concept, a way of life. As the company grows, Josie Natori has taken her original concept and made it a whole world. Natori is where life meets art.