Etro is New Tradition, the sum of artisan know-how and creative experimentation. The venture began in 1968 when Gimmo Etro, the brand's visionary founder, launched a production of highly prestigious fabrics, which he embellished with original designs and innovative color ways.
In 1981, Etro's furnishing textiles line made its debut. The Paisley motif used to enrich the first collection was set to become the Etro mark of identity. The 1990s saw the unveiling of Etro's first men's and women's prêt-à-porter collections, their inventive and recherché style earning the label instant recognition.
Still family-owned, Etro's lifestyle concept shows through in each collection, from ready-to-wear to accessories and more.