What do I do?
Born in 1914 to one of Florence's most illustrious families, the Marquis Emilio Pucci di Barsento naturally embodied the jet set glamour of post-war Italy. It was in an atelier in the Pucci family's grand palazzo in Florence that Emilio began working closely with expert fabric manufacturers to pioneer and patent revolutionary stretch fabrics that eschewed the heavy, rigid fabrications of the time. Pucci was driven by the desire to liberate women, granting them unprecedented freedom of movement.
Pucci began showing his collections in Florence in 1951. His designs featured sensual, free-flowing lines that followed the natural curves of the body - effortlessly elegant clothing which took women from day to evening and from jets to seaside cocktail parties, perfectly complementing the lifestyle of the high-rolling, jet set crowd.
It was during the 1950s that Pucci began developing his signature prints: graphic, abstract designs inspired by the world around him - Sicilian mosaics, heraldic banners, Bali Batiks, and African motifs. Each print was like a work of art born upon a silk canvas, framed with a decorative border and signed in the artist's name. The result was a sophisticated fusion of luscious, bright color which became the hallmark of Pucci design.
Instantly recognizable, Pucci's glorious and joyful combinations exude energy and emotion and allow the designs of the clothes themselves to remain relatively simple. In the 1980s Emilio's daughter, Laudomia Pucci, became more involved, ultimately taking the reins following his passing in 1992. The trailblazing vision of founder Emilio carries on today through each collection.