Only Hearts began in 1978 on Columbus Avenue in New York City. Helena Stuart had long been a collector of trinkets and goods when she opened the original boutique: a tiny, outrageous temple to all things heart-shaped, from vintage lockets to corsets, the precious to the sensual. It quickly became a destination for heart collectors, lovers searching for the perfect token of appreciation, and devoted romantics searching for a tempting gift.
Its uniqueness caught the attention of the neighborhood and the newspapers; in February, when lines of customers snaked out the door and down the block, news reporters labeled Only Hearts a shop for the hopeless romantic and the first stop in one's search for the perfect Valentine. Neighbors, hipsters, tourists and celebrities became enthusiastic regulars. The iconic New York City heritage brand was born.
When Helena could not find the clothes she wanted to wear, she used her boutique as a starting point for her own collections of lingerie and apparel. She took her idea of inner outerwear to multiple locations, and her imaginative personal style easily morphed into designing a fresh, seminal take on lingerie as fashion. Her trademarked Inner Outerwear features soft bits of silk and lace, making for the perfect underpinnings. In 2000, Helena's daughter Kaya joined the company, contributing design and management skills. Growing up in Manhattan, Kaya trained at Parsons School of Design and enjoyed a brief but successful career as a pastry chef. The two women collaborate on each collection, which includes undergarments, sleepwear, dresses and more.HIDE DESIGNER TEXT