Trendsetting and daring, the Eres brand has been a force in the swimwear world for 40 years, thanks to its iconic style and savoir-faire. In 1968, Irene Leroux decided that women needed and, most of all, wanted swimwear all year long. Following in the steps of the haute couture cruise collections, the designer chose to offer sunshine in the winter and began to modernize the world of swimwear, starting with her family boutique at Place de Madeleine.
Purity was one of the hallmarks of the young brand. Eres swimsuits sculpted women's bodies and beautified them with ingenious cuts, all without the contemporary constrictions of padding or boning. For her collections, the designer created exclusive, sculpted and comfortable fabrics, and the concept of a swimsuit with impeccable quality that fits like a second skin was born. This was more than a new style; it was a brand new philosophy that illustrated the art of the body.
The Eres name is synonymous with luxury swimwear. Its contemporary design, use of high-tech, innovative fabrics and reputation for quality led the brand to expand its design territory. In 1998, Eres expanded to include lingerie collections to further illustrate the art of the body. The Eres lingerie collections, known for graphic simple designs, feature an elegant balancing act between style and technique. Eres does not follow ephemeral trends, preferring to set its own modern, identifiable style. The concept of Eres is to enhance the body without artifice, to adapt to all figures and individual personalities and to combine luxury, creativity and timelessness in all of their collections.
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