OYE Swimwear blurs the line between swim and style, inviting women to open their eyes and see fashion beyond the beach. With a name that's become synonymous with seductive silhouettes and a striking, fashion-forward aesthetic, OYE Swimwear presents each collection with dynamic and daring designs that maintain a comfort, ease and wearability beyond the beach.
Founded in 2007 by identical twin sisters Ayca and Zeynep Sadikoglu, the Istanbul-based brand takes an elevated approach to swimwear. After completing their educations in the US at Johns Hopkins University and Haverford College respectively, the two women moved to New York City to pursue careers in film production and public relations. During a holiday in India, they happened upon a beautiful stone in Jaipur, which they used in a custom swim design for themselves. That singular style quickly caught the eye of friends and passersby alike, prompting the Sadikoglu sisters to begin crafting custom-ordered swimsuits upon request. As the demand continued to grow, the designers soon realized they had found their calling and decided to move back to their hometown of Istanbul to develop the full-blown swimwear line now coveted around the globe.
Pulling inspiration from their worldly lifestyle and shared passion for travel, the OYE approach has been to consistently create wearable yet bold statement pieces, all handmade with the highest quality fabrics, in the pursuit of extraordinary appeal and style. Each piece is handcrafted in the OYE atelier in the heart of Istanbul, giving it the beautiful quality visible in every piece. OYE invites you to Open Your Eyes. HIDE DESIGNER TEXT