Founded in 1999, Myla is a much-loved luxury lingerie brand with British roots, known for its intricate detailing and exquisite fabrics. The first Myla boutique opened in Notting Hill, London's trendiest district, and the brand's reputation grew rapidly. Renowned for its distinctive style, impeccable craftsmanship and exceptional fit, the Myla brand provides timeless, versatile lingerie that combines exquisite design with sumptuous fabrics to make women feel confident, beautiful and thoroughly modern.
Myla's founding ambition is to create lingerie that will capture and celebrate the power of women. In 2012, Myla was named the lingerie brand of the year at the UK Lingerie Awards. Inspired by the allure of femininity, Myla continues to lead the market with a passion for elegance and the knowledge that women will always want to feel beautiful and special. Creative Director Cynthia Gabay heads a Myla creative team that aspires to fashion forward lingerie with unexpected delights, vintage inspiration and modern design.
The aim of the Myla collections is to allow women to indulge their love of luxury in all areas of their life, including the bedroom. The Myla design team combines a luxurious quality, uniqueness of design and elegance of functionality in everything they create. All Myla products are refined through an extensive fitting process to ensure an unparalleled flawless fit. Myla prides itself on lush fabrics and innovative designs, making every piece an indulgent treat of exceptional quality and a true work of art. HIDE DESIGNER TEXT