Since Mimi Holliday's launch in early 2003, the brand has exploded onto the fashion scene. Mimi Holliday is a high end fashion lingerie brand based in London and designed by Damaris Evans. The well-known designer believes that avant-garde lingerie should be full of surprises and push design boundaries. The designs have remained faithful to her concept of luxurious fabrics and signature, elegant shapes.
Mimi Holliday garments are always flattering to the figure and offer a taste of youthful sensuality. The diffusion line is a more wearable version of Damaris. Mimi is fun, charming, sexy and sweet with a loveable formula that works. The key to success for Mimi Holliday is the fun, exciting patterns and color combinations, all in the finest silks and scalloped lace. Each Mimi Holliday design is luxurious, interesting, intricate and essential.
The popularity of Mimi Holliday has reached an apex in the last two years, with stars donning the sultry looks in both magazines and film. The use of luxurious materials and the intoxicating mix of sexy and glamorous lingerie designs combine to create an aura of sensual desirability. Flirtatious styles and thoughtful details are highlighted by the use of soft, sheer lace and silk. These captivating collections are anything but usual, and attention to detail and quality is top priority. Bring verve and exuberance into your lingerie wardrobe with the inspiring and feminine looks of Mimi Holliday.HIDE DESIGNER TEXT