La Perla is internationally acclaimed as the leader in fine lingerie recognized for their exquisite level of taste, sophistication and quality unparallel by any other. Defined by artistic mastery, steeped in historical traditions of culture and craftsmanship, and notorious for their uncompromising perfection, La Perla has been underpinning the most cultivated and sophisticated women of the world since their birth in the early 1940's.
An Italian woman named Ada Masotti, grounded in the art of textiles in Bologna, recognized the opportunity of a lifetime. It was there she combined the craftsmanship and artistry of haute couture with her intense understanding of a woman's growing desire to possess not only beautiful clothing on the outside but garments underneath that are as beautiful as they are functional. La Perla or "The Pearl" was the name given to the exquisitely crafted line of fine lingerie created by Masotti where each piece was created with the rare beauty of discovering a pearl.
Today La Perla continues to evoke the characteristics of beauty and perfection coveted by the most sophisticated women in the world. La Perla's continued success relies heavily on their nurturing of and intense emotional connection with their clients whereby their innermost desires and dreams are orchestrated into a fantasy of seduction, desire, and beauty ----in every piece of lingerie they create.
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