The Brazilian beachwear line Jo De Mer was created in 2004 by former fashion editor Amalia Spinardi. Having worked for years in publishing at magazines Capricho and Elle Brazil, Amalia is credited with giving top models Gisele Bundchen, Alessandra Ambrosio, and Isabeli Fontana their first magazine covers and photo spreads. The Jo De Mer line is now celebrated by fashion magazines, from Vogue to InStyle, and celebrities alike.
The Jo De Mer line is inspired by the "savoir vivre" of women with great style who enjoy the life by the sea. The idea behind Jo De Mer was to create bikinis and one-piece suits for the woman who wants to look beautiful and stylish, but also feel comfortable when relaxing in the sun or enjoying the ocean life.
The cut of Jo De Mer swimwear has a touch of sexiness and is wearable by all different kinds of women. Jo De Mer styles are unique and charming - a must-have item in the modern day woman's beach bag. Look spectacular by the pool or on the beach with the Jo De Mer Resort Collection.HIDE DESIGNER TEXT