Launched in 1992 as a lingerie, home wear and nightwear producer, I.D. Sarrieri has become an international sensation in the luxury fashion lingerie market. Designed by Lulia Dobrin and her professional creative team of 55 years, the I.D. Sarrieri collections are sold now in the world’s finest lingerie boutiques and department stores. The factory is based in Bucharest, Romania as to ensure a high quality product at very good prices.
I.D. SARRIERI luxury lingerie and nightwear collections feature highly sophisticated fashion designs, with very special shapes and fabrics, ranging from the most refined French and Italian silk satins and Chantilly laces to the Swarovski accessories. The inspiration for the I.D Sarrieri collections comes often from the most exquisite haute-couture and designer ready to wear fashion trends.
Lulia Dobrin is the soul, the heart, and the brain of the I.D. Sarrieri brand. As a student, she was dreaming of creating a famous luxury lingerie brand as she always had a unique sense for stylish, refined fashion lingerie. At 25, she bought a 55 year old lingerie factory in Bucharest and from that moment on, she began to write her own history. Having the strong belief that lingerie is the ultimate means of sophistication in women’s style and also being herself a fashion icon, Lulia Dobrin created from the beginning, luxurious and highly fashionable lingerie designs that gained immediate international fame. Now at 33, the I.D. SARRIERI dream became true: her designs are worn by Nichole Kidman, Julianne Moore, Britney Spears, Cameron Diaz, Charlize Theron, Halle Berry, Cindy Crawford and so on…HIDE DESIGNER TEXT