The Giuliani family of Bologna, Italy, has been designing and creating luxury lingerie since 1946. In the 1980's, Antonio Giuliani created his own branch of the company, Cherchez la Femme, with his sister Grazia and Caterina Chiesi. Cherchez la Femme capitalized on the revolutionary fabrics and styles of the 1980's and 1990's. Grazia, having the passion of her family and the vision of a true fashion designer, brought her love of all things luxurious and delicate into the family workshops. By the end of the 1990's, Grazia, Antonio and Caterina had the desire to focus solely on their family's roots in woman's intimate wear. The three recreated the whole company into the now famous brand, Grazia'lliani, a combination of Grazia and Giuliani. The rest is history.
The Giuliani family philosophy is founded on the idea that lingerie should be a transformative experience in which today's woman is enveloped by comfort and elegance. Grazia'lliani's dedication to their community is paramount, with a focus on supporting local communities, industry and sustainability. Each piece is manufactured entirely in central Italy with all Italian materials, using only natural fabrics and dyes.
The brand has received acclaim throughout the fashion world and garnered a loyal following. The strength of these designs comes from Grazia's ability to accentuate the natural elegance and grace of the female form, all while providing a sensual yet sophisticated image. These timeless pieces stimulate the senses with subtle colors and soft fabrics, cut to follow a woman's body and give a lightness and sensuality to the wearer. Grazia'lliani's feminine, elegant styles will be treasured for many years to come.HIDE DESIGNER TEXT