The launch of Damaris in 2001 spawned a lingerie revolution. After years of underwear departments saturated in nylon lace and cotton Lycra, designer Damaris Evans seized upon a gap in the lingerie market and created high fashion, avant-garde designs in natural, luxurious fabrics. Her playful collections were epitomized by a signature Bow Knicker with oversized silk ties in the back.
As a St. Martin's fashion print design graduate, Damaris Evans started the business from her kitchen table at the age of 25. The now well-known designer believes that avant-garde lingerie should be full of surprises and push design boundaries. The designs have remained faithful to her concept of luxurious fabrics and signature, elegant shapes. Damaris continues to evolve and lead the way with her unbeatable design formula.
Conquering the fashion press was an easy feat for Damaris, who managed to get into the offices of all the top magazines, treating the editors, feature writers and stylists to a private viewing of her avant-garde collections. The concept was a hit. The Evening Standard magazine featured the collection in a double page spread. Vogue followed suit and Elle awarded Damaris the title of 'Lingerie Queen.' As a result, a waiting list for the Bow Knicker at Selfridges was formed. Today, Damaris is featured in luxury shops around the world and is a favorite among celebrities and discerning clients. Be seduced by the playfully provocative styles of Damaris.
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